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Official launchHEC Brands launches

Entertainment commerce

Turn entertainment
into commerce.

HEC Brands connects brands with entertainment properties to develop new products, reach new audiences and create new revenue opportunities across theatrical, streaming, e-commerce and retail.

Inquire How it works

You bring the brand.
HEC builds the opportunity.

HEC brings the entertainment, identifies the opportunity, develops the products and manages the programme through to the shelf.

The HEC Brands ecosystem

Films and brands, in one commercial system.

HEC brings entertainment properties into the platform and participating brands alongside them. What comes out is products, audiences and commerce.

FilmsBrands
HEC Brands
  1. Products
  2. Audiences
  3. Commerce

Commerce

  • Theatrical
  • Streaming
  • E-commerce
  • Brand DTC
  • Physical retail
  • Social / digital
  1. Results
  2. Analytics

From story to shelf

One programme, start to finish.

HEC manages the work between an entertainment opportunity and a product an audience can buy.

  1. Entertainment
  2. Brand opportunity
  3. Product
  4. Design
  5. Product development
  6. Manufacturing
  7. Distribution
  8. Commerce
  9. Audience
  10. Results

Commerce

  • Theatre
  • Streaming
  • Online
  • Retail
Four executives around a boardroom table looking at HEC Brands on a laptop, a city skyline through the window behind them and an HEC Brands screen on the wall.

For brands

Every category, not one.

Apparel, automotive, beauty, consumer electronics, food and beverage, home, toys, travel, technology, outdoor and more. If your brand makes something people use, entertainment can carry it to a new audience.

  • Apparel
  • Automotive
  • Beauty
  • Consumer electronics
  • Food & beverage
  • CPG
  • Pet
  • Toys
  • Collectibles
  • Home
  • Furniture
  • Travel
  • Hospitality
  • Footwear
  • and more
For brands

Shop while you watch

See it. Want it. Shop it.

Two environments where an audience is already inside the story: the cinema and the stream. HEC Brands connects approved products to both, without interrupting either.

Streaming commerce

Products connected to the viewing experience, where supported integrations are available.

Theatrical commerce

Commerce around a release: second screen, lobby, pre-show, post-show and mobile.

Two people on a sofa watching a film on a television whose screen offers the products in it (vehicles, accessories, apparel, collectibles) while each browses the same collections on a tablet.
Conceptual experience. Illustrative example only. No streaming service shown is represented as an HEC Brands partner, and availability depends on supported integrations.

What a brand gets

New stories. New products.
New audiences. New revenue.

New products

Ranges a brand would not have built alone, tied to entertainment audiences already care about.

New audiences

The audience of a film or series, reached through the story rather than an advertisement.

New channels

Theatrical, streaming, HEC commerce destinations and retail programmes alongside a brand’s own.

New experiences

Products people meet inside an experience they chose, not an interruption of it.

New revenue opportunities

A commercial programme with its own products, its own channels and its own reporting.

One story.
Multiple commerce channels.

HEC Brands creates products around entertainment and brings them to audiences wherever they experience the story, from the movie theatre and streaming screen to online shopping and physical retail.

Inquire Capabilities