About
Where entertainment
meets commerce.
Entertainment creates attention. Brands create products. HEC Brands brings the two together, and turns the result into products people can actually buy, in the cinema, in streaming, online and in stores.
The position
Entertainment creates attention.
Brands create products.
HEC Brands turns attention into commerce.
New films, continuously
HEC brings new entertainment properties into the ecosystem, so the opportunities available to a participating brand keep renewing.
New brands, continuously
Brands from every category join the ecosystem. A brand does not wait for one film; it participates in a programme.
New revenue for everyone involved
Products built around entertainment create revenue for the film, for the brand and for HEC: revenue that did not exist before.
Technology
Powered by proprietary HEC technology.
HEC evaluates brands against current and upcoming entertainment opportunities and identifies where products, audiences and commerce can meet. That technology is used inside HEC. What a brand sees is the result: the opportunity, the product, the channels and the analytics.
Who builds it
An HEC company.
HEC Brands is built by Hollywood Expansion Corporation, an entertainment company working across film, filming locations, movie launch, shoppable streaming and cinematic brand development. HEC Brands is the part of that ecosystem that connects entertainment to products and products to audiences.
About the examples
Examples are labelled as examples.
The worked example on these pages, and the opportunities, products, designs and figures shown with it, are illustrative rather than results: no product shown is a licensed product on sale, and no company, retailer, cinema chain or streaming service shown is a client or partner of HEC Brands.