Brands
Inquire

How it works

You bring the brand.
HEC builds the opportunity.

HEC brings the entertainment and manages the programme. Your side of it is your brand, your products and your approvals.

Five steps

  1. 01

    Join HEC Brands

    Tell us about your company, products, audiences and objectives.

  2. 02

    HEC identifies opportunities

    HEC evaluates your brand against current and upcoming entertainment opportunities using proprietary HEC technology.

  3. 03

    Build Your Partnership Plan

    Together, we select an opportunity and agree on the proposed products, brand integration, promotions, timing and budget before development begins.

  4. 04

    HEC manages execution

    HEC coordinates the approved activities and agreed schedule, aligning execution with the film’s release plan where applicable.

  5. 05

    Track the results

    Follow project updates, sales activity and available performance data through your HEC Brands dashboard.

A film set mid-shoot outside HEC Pictures, with crew, a lighting rig and a chase scene being filmed, an HEC Brands chair in the foreground and a monitor beside it showing the movie brand, a trailer still and the campaign look.

What HEC does

The work between the story and the shelf.

HEC identifies the opportunity, develops the product concepts, manages design and approvals, coordinates manufacturing, moves the inventory, and connects the finished products to audiences across every channel a programme uses.

  • Opportunity identification
  • Product concepts and design
  • Product development and approvals
  • Manufacturing coordination
  • Distribution and fulfilment
  • Commerce across four channels
  • Reporting back to the brand

What you do

Four things are yours.

Tell us about the brand

Your company, products, audiences, distribution and objectives, given once at onboarding.

Review the opportunity

HEC brings you entertainment opportunities it believes fit. You decide whether to take them.

Approve the work

Concepts, designs, packaging and brand applications come to you for approval or revision.

Watch the results

Products, development, manufacturing, distribution and commerce performance, in your dashboard.

Getting started

It starts with an inquiry.

There is no cost to inquire. HEC reviews your company and its fit with current and upcoming entertainment opportunities. Approved companies are invited to onboarding.

  1. Inquire
  2. HEC review
  3. Invitation to onboard
  4. Brand profile
  5. Dashboard access
Inquire For brands