For brands
Put your brand inside
the entertainment economy.
Entertainment gathers attention that no media buy can replicate. HEC Brands turns that attention into products people can own, and into commerce your company can measure.
What participation opens up
New products
Ranges a brand would not have built alone, tied to entertainment audiences already care about.
New audiences
The audience of a film or series, reached through the story rather than an advertisement.
New channels
Theatrical, streaming, HEC commerce destinations and retail programmes alongside a brand’s own.
New experiences
Products people meet inside an experience they chose, not an interruption of it.
New revenue opportunities
A commercial programme with its own products, its own channels and its own reporting.
Any category
Built for every kind of brand.
HEC Brands is not built around one industry. The platform works from what your brand already makes, who already buys it, and where it already sells, then finds the entertainment that fits.
- Apparel
- Automotive
- Beauty
- Consumer electronics
- Food & beverage
- CPG
- Pet
- Toys
- Collectibles
- Home
- Furniture
- Travel
- Hospitality
- Footwear
- Jewelry
- Sporting goods
- Restaurants
- Technology
- Financial services
- Lifestyle
- Health & wellness
- Outdoor
- Accessories
- and more
What it looks like in practice
A programme, not a placement.
A placement ends when the scene does. A programme has products, channels, inventory and reporting, and it keeps working after the release.
- Entertainment
- Brand opportunity
- Product
- Design
- Product development
- Manufacturing
- Distribution
- Commerce
- Audience
- Results
Products developed with you
Concepts built from your range and the property, designed, approved by you, and produced to a release schedule.
Channels you may not reach today
Theatrical commerce, streaming commerce and HEC commerce destinations, alongside your own retail and DTC.
Reporting you can take upstairs
Units, revenue, channel performance and market detail, in one dashboard, per programme.
How to join
Inquire first. It costs nothing.
HEC reviews every company that inquires. If there is a fit with current or upcoming entertainment opportunities, you will be invited to join at the membership level that fits, with the one-time setup fee shown on the Pricing page.
Inquiring does not create a membership or guarantee acceptance. HEC decides which companies are invited to onboarding and which opportunities are offered.